Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a highly sought after social media tool. Instagram was originally developed guarantee people could apply different filters to photographs that they taken on their smartphones and would allow your crooks to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per weekend.
The account is ‘free’ to develop so the numbers of low barriers to entry.
It is a medium that allows for easy sharing of content 24×7.
What connected with success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and associated with others tend to be able to employ a the tool to:
To increase awareness as well as products and services.
To increase brand buzz.
To showcase their community and pro bono work to inspire and attract leads to build relationships with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram may seem to be particularly popular with product based businesses as being a result its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be able to posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as little business businesses have been able to leverage the power of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the of attractive photographs of their food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other buy instagram likes users would have an interest in or search in support of.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram records. This ‘influencer’ group makes sure that there are a couple of eyeballs there ready notice your products and services. The audience has already been created for you. The engagement has recently been formed and making use of this by getting your product uploaded onto their Instagram feed or featured by blogger or popular Instagram account holder will to be able to to increase audience speedier. Therefore taking the time to identify key ‘influencers’ in your industry and also you can tap into this is very important.
Hashtags – What is he / she?
How would they be once did increase business exposure?
I show that if you are interested in getting onto Instagram you take the time initial doing your Hashtag look into. Hashtags are tags in which you can include a caption of an image that you upload. By utilizing a hashtag you need to use the # symbol at best of the tag after that add a keyword or several keywords without spaces after the hash representation. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already consider hashtags for the reason that are also popular on Twitter consume the you aren’t take a look online to discover some associated with how that you use them. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.